Jamas promotes Vietnam’s rich culture and strong ideals to the European women through a modern interpretation of a traditional garment. I designed the logo and their identity materials involving Word, Excel and Powerpoint templates.
The logo and branding are both presented black & white, for highest contrast and minimalism.
Since the origin of the textile and garment production is from Vietnam, the key visual encompasses a typical Vietnamese girl wearing the conical hat with her long hair blown by the wind. Simple strokes are accentuated by the usage of monochrome. The font used is also very minimal and has round edge to match with the softening circle in the symbol.
The design itself can toggle between a dark and light background depend on the context the logo is used.
As a new emerging business, branding on products and shopping bags plays a big role in promoting the story and quality of the products.
A page from the Corporate Brand Guidelines
