IDFA reflects reality
IDFA, world’s largest documentary festival, is everywhere. The Amsterdam based documentary festival has grown into an international offering of documentaries coming from all over the world. For IDFA 2014 the camera was transformed into a mirror showing a reflection of reality, the core of each documentary.
The campaign had to communicate the wide range and variety of documentaries that will be shown during the festival. That’s why a series of images is created with different moods and locations. The images are actually based on shots from real documentaries that are part of the festival.
The campaign launches on November 1st with: abri's, print, cinema, and online promotion
The campaign had to communicate the wide range and variety of documentaries that will be shown during the festival. That’s why a series of images is created with different moods and locations. The images are actually based on shots from real documentaries that are part of the festival.
The campaign launches on November 1st with: abri's, print, cinema, and online promotion
Reflecting reality, the core of documentary.
Festival Trailer
Outdoor Print Visuals
The Queen of Silence, regie Agnieszka Zwiefka
By turning the camera into a mirror it shows a
reflection of reality.
The Crest, regie Mark Covino
Gulabi Gang, regie Nishtha Jain
How to Pick Berries, regie Elina Talvensaari, foto Mauro Fariñas
Produced at Cape Rock
