Toronto Men’s Fashion Week is a celebration of the best in menswear design. But it isn’t just for the serious fashionisto. It’s for the everyday man with an eye for style. To bring the accessibility of TOM to life, we created
a series of posters that avoided typical male models and instead captured authentic men as diverse as the city itself. We used photography to illustrate different elements of fashion while spelling out TOM, spotlighting fit and shape for “T,” emotion and expression for “O,” and sartorial detail for “M.”
a series of posters that avoided typical male models and instead captured authentic men as diverse as the city itself. We used photography to illustrate different elements of fashion while spelling out TOM, spotlighting fit and shape for “T,” emotion and expression for “O,” and sartorial detail for “M.”
Agency: Y&R Toronto
Executive Creative Director: Israel Diaz
Art Director & Designer: Pearce Cacalda
Writer: Kevin Hoessler, Pete Armstrong
Photographer: Carlyle Routh, Fuze Reps
Styling: Diane Gignac
Hair & Make Up: Blair Petty
Client: Toronto Men's Fashion Week
