Sólido| Branding
2013, Armenia
The Client
“Mehrabyan & Sons” LLC is one of the leading companies in Armenia producing wide variety of construction materials – paints, tile adhesives, finishing plasters, etc.
The Challenge
In 2013 the company decided to expand the market offer through entering into upper-medium segment.
Our team was challenged to develop new brand for tile adhesive and paints.
The Solution
Spanish tiles are best known for their quality, longevity and style.
Sólido brand was developed under the influence of Spanish ceramic tiles production traditions.
Brand development started with naming. From Spanish “sólido” means steady, strong, substantial. Those characteristics are reflected in company values and business principles.
The corporate logotype symbol is a round – the perfect shape in nature. The round has neither beginning nor end, and stands for eternity, harmony and wholeness. Two elements forming the round shape symbolize the unity of moment and eternity which is expressed in the tagline “Una vez y por siempre” (meaning Once & Forever).
The use of yellow color in the logo embodies energy, comfort, richness; the gray is sleek, modern and classy. Black color used in naming stands for power, solidity and status.
