Preliminary sketches for the logo.
Filo Filo Patry Shop
"Filo Filo" is small pastry shop in Rotterdam that bakes traditional greek pies called "bougatsa".
 
The idea of making bougatsa, comes from the geographical region of Byzantium; more specifically, from Konstantinople, when the City was still Greek, before 1453 A.D. that is. It is widely known that the Byzantines had a long tradition in the making of pies and desserts made in a pan. One form of these famous pies of the Byzantines is “Bougatsa”.
 
The residents of the City gave the name “bougatsa” or “bogatsa” meaning possibly “cheesy or sweet filling of pie,  enclosed and sealed in the dough”. This is one of the many differences that bougatsa has from other pies. Another fundamental difference is that the phyllo dough is not spread with the assistance of the flour and the rolling pin, but only with the assistance of soft butter and oil.
Logo variations and fine-tuning.
Proposal for branded coffee cups.
Filo Filo's menu for pastries.
Logo application on window display.
Filo Filo brand ID
Published:

Filo Filo brand ID

Brand ID for a greek pastry shop in Rotterdam.

Published: