BRIEF
GIFT PACK DESIGNS FOR THE SINGLE MALT WHISKY
THE MACALLAN
THE MACALLAN
PRODUCT DESCRIPTION
THE MACALLAN WHISKY – ONE OF THE OLDEST BRANDS IN SCOTLAND, WHICH STARTS IN 1700, WHEN THE SPIRITUAL HOME THE MACALLAN – EASTER ELCHIES HOUSE WAS BUILT IN SPEYSIDE AREA.
GEOGRAPHY
KEY CHAINS AND BOUTIQUES IN MOSCOW,
SAINT PETERSBURG, KEY REGIONAL CITIES.
SAINT PETERSBURG, KEY REGIONAL CITIES.
TASK
• LUXURY (SHOULD BE COMMENSURATE TO BRAND POSITIONING)
• UNIQUENESS OF THE PACKAGING, STRESSING ON BRAND AUTHENTICITY
AND POSITIONING
• HIGH QUALITY MATERIALS AND PRODUCTION (BOTH INSIDE AND OUTSIDE) ARE ESSENTIAL
• PANTONE FOR THE MAIN PATH OF THE PACK
SOLUTION
ON A REVERSE SIDE WE PLACED
THE SIX PILLARS ARE THE FOUNDATION STONES FOR THE FAME AND CHARACTER
OF THE MACALLAN.
THE SIX PILLARS ARE THE FOUNDATION STONES FOR THE FAME AND CHARACTER
OF THE MACALLAN.
THESE, IN COMBINATION, CONTRIBUTE
TO THE ESSENTIAL CHARACTER OF THE BRAND.
TO THE ESSENTIAL CHARACTER OF THE BRAND.
PROCESS:
DESIGN ELEMENT
