When Alex Tauber (“a former shrimp farmer, entrepreneur and a dog rescuer” — his words, not ours) contacted ODDS to design his business card, he asked us to create a piece of work that is simple, memorable and a conversation starter rather than the typical exchange of contact information. An admirer of the great American outdoors, Alex and his wife, Suzette, have some very fond memories of the majestic Mt. Aeneas in Montana. Located in the Jewel Basin, Mt. Aeneas is made special by a tall granite-like peak with ice that melts during the summer and water feeding the deep blue lakes that are hundreds/thousands feet below the peak. Mesmerized by this wonderful view during one of the hikes, Alex and Suzette Tauber decided to name their company Aeneas Venture Partners.
During our research, we became inspired by the picturesque nature of the vintage travel posters and thus created a simple yet meticulously illustrated business card to represent Aeneas Venture Partners. To further enhance the alluring feel of the Mt. Aeneas illustration, the business cards were finally printed using the letterpress technique.
Letterpress printing by Beth Schaible of Quill & Arrow Press
