This direct mail piece was mailed out to nurses in hospitals to introduce a new product. The IV dressing was transparent in contrast to the competitor's opaque dressing. The IV site could be seen and infection detected without removal. The direct mail was printed on clear plastic attached with a grommet. The recipient's could see the different parts of the product as well as the competitor's product in actual size.
This clinical brochure was a follow-up to the same audience as the direct mail shown above. The brochure contained significant amounts of data supporting the claims that 3M was making with regard to their product. The color use helped to lighten the weight of the content wth short pages of charts to break up the copy. Tabbed sections helped to organize the data for ease of use.
