Big Dirt FNQ - Merch campaign: Photographer Rob Dupear
" I wanted the approach to capture the spirit of TV show -currently in production. A crew of high spirited individuals design and build competition 4x4 trucks for local events. While funding their builds is a constant issue, the tenacity and energy of the crew always get's them across the line. I wanted this integrity to be evident in the campaign. Real people - real locations and real natural light. Really cant go wrong in Far North Queensland (FNQ - Australia.)"
