Good old Matt Davis from Supply and Demand wanted to redo the 2013 Primus campaign for 2014 and he tapped me and photographer Aaron Hewitt to take the task on this year. Always fun to work with Matt as he has a  solid grasp of what is needed to pull off these kinds of projects.  With great source files from Aaron kinda hard to go wrong. Made some animated gifs of the builds which are a lot of fun for me to watch. Enjoy!