MUJI
People spent on products indeliberately due to the trend & self satisfaction. To make people comfortable about the idea of sustainable living in a positive way, telling people eco friendly product also can be aesthetics, which encourage people to concern about environment issue while buying aesthetic products.This is a shopping campaign which encourage people to buy MUJI’s product which is eco-friendly, promotes sustainable living as a better way than their current lifestyle. It raises awareness towards the waste issue, and increase people interest about sustainable living. Through it they can make a positive impact.
