As a person born and raised in the Philippines, I'm very aware how important the sport of basketball to it's people (including me). It's practically a love affair and some would say that the sport is woven into the very fabric of it's culture.

 

This is why I decided to create this concept. Neo is a Basketball shoe that aims to be both affordable and useful to the Filipino masses, all the while maintaining a look and feel it's people would be proud to wear