Understanding user lifestyle and use-case scenario for an air-purifying product was key in evaluating the potential market. In working on the global team, we discussed cultural habits and common lifestyles observed in different regions. The range of potential user groups and scenarios for the product’s use included extreme health-care to office workers to public areas. Although our research found that niche environments could introduce impact, the adaption rate was low. The direction still targeted the general consumer, with focus on three sets of lifestyles: the daily tech, the simple living and the germaphobic consumer. These user groups had slight variations, but had the common expectation that technology should function with good performance and low interference in their main task.

The current product portfolio included forms of a household item, humidifier or air purifier. All these forms forces users to dedicate a space for the unit rather than conforming to the space of the user. Rather than placing a foreign piece that may not maximize benefit for a household, we targeted the product environment to food related areas that would enable benefit during the dining experience. With the concept that quality air should part of the everyday background, we developed the product to with the lighting component to keep focus on the main dining experience.