Event branding material created as apart of a design competition for the Markham Board of Trades 24th Annual Business Excellence Awards Gala. The client required a poster, event program cover and ticket designs as apart of an integrated branding solution that would tie in with the events winter theme targeted towards business professionals in the Markham area.
The background was achieved using a composition of custom-made light painted photographs along with a stock image of the aurora borealis. Textured snow flakes were added to give motion to the design and lead the viewers. The main title consists primarily of a custom hand-lettered script and the overall colour theme ties in directly with the Markham Board of Trades brand colours.