2041 BRANDING SYSTEM
A little bit about the 2041 organization:
"2041 was founded by polar explorer, environmental leader and public speaker Robert Swan, OBE, the first person in history to walk to both the North and South poles. Swan has dedicated his life to the preservation of Antarctica by the promotion of recycling, renewable energy and sustainability to combat the effects of climate change."
Our assignment was to reorganize, rethink and rebrand 2041 in order to create a cohesive image for Robert Swan to use as a tool to gain support and instill his message into everyone he meets. I created a simple, bold logo that suggests a countdown to the year 2041 when a bill to drill on Antartica will be up for approval.