To lay emphasis on the main principle of Sushiya restaurants — “Clients are above all” — we created a unique place in the centre of Kyiv, where every passer-by could feel oneself in the spotlight, even without going to the restaurant.
the challenge
Despite the creativity of designers, all advertising constructions look a bit alike and do not draw the attention of passers-by. It means, they are non-effective. That is why, it was decided to implement an innovational project, designed to leave a remarkable trace in consumers’ memory.
our approach
Innovational bus stop branding instantly attracting attention — “Feel yourself in the spotlight”. For this a bus stop was specially branded in the way not used before on advertising market: glass panels of the bus stop were equipped with innovational bubble system. Due to interception of sunrays, there was effect of being under water surface, where even underwater inhabitants, used in design, focused attention on the visitor. Digital component of the project was realized with the help of QR-code placed on city-lights, directing a user to web-page. After uploading a photo, made at the bus stop, one could get a certificate on a dish at the nearest Suhiya restaurant.
the results
Our case showed that non-standard ideas can be effective. On most modest calculations, OTS was 5,4 million people. Reach of visitors comprised 500 000 people. As a result, we received hundreds of photos from bus stop. Innovational solution drew the attention of Kyiv residents and visitors. As the project coincided in time with revolutionary events, we can speak about reach of 50% of Ukrainians.
CREDITS
Campaign: Bus stop
Client: Sushiya restaurants
Agency: AdPro
Creative Team: Mila Yazvinskaya, Kseniya Babankova, Alexander Katunin
