Using the mix of strategy and creativity, we've transformed Chernigivske page into the largest and the most influential brand community in Ukrainian segment of Facebook. Being third by the number of local fans and fourth by the number of fans in beer category, after two months of brand’s and agency’s collaboration, it strengthened positions and shifted to the first place by these indicators.

 

Creative Team: Mila Yazvinskaya, Vasilina Mosievich, Mariya Naumenko, Artem Brin