Dreamtrip for Rich juice enables to escape everyday routine and travel to the seaside. The site reminds people of their dreams by unique blend of sound, visual part and atmosphere.

 

Transfer Rich juice in consumers’ minds from FMCG to lovemark.

 

We offered TA a unique opportunity to actually hit the trail to a dream-place. We created a promo-site where people could take part in a contest, choose and win a sponsored exotic vacation. To build awareness we used display, teaser ads and promoted posts in FB and VK along with contextual ads, which drived traffic to the promo-site. Besides that, we were the first ones to employ the innovative practice of #hashtag use in Facebook as teaser for contest announcement. 

 

Total campaign reach comprised 3 million people and approximately 60K of unique promo-site visitors. Number of contest participants was by 15% more than KPI. During campaign period the total post reach level boosted by 167% in Facebook and by 303% in Vkontakte, compared to the same period before the campaign. 

 

ADC*UA - Interactive Advertising, Bronze

European Design Awards - Promotional Site, Bronze

 

It's always pleasant to work with really mad men, thank you! I am sure, there will be even more interesting projects in future!

Irina Chervyts, Juice Brand Manager at Coca-Cola

 

CREDITS
Campaign: Dreamtrip 

Client: Rich juice (Coca-Cola) 
Agency: AdPro
Creative Team: Mila Yazvinskaya, Yuri Lence, Alexandr Astron