Shoal Consulting
Shoal’s a new company set up by two highly ambitious business management consultants. Recognising the need for a sophisticated identity, they asked us to create something that would reflect their credibility and professionalism.
Conscious of the negative perceptions of ‘consultancy’ as full of clichés and jargon, we worked with them to create a clear, fresh and accessible look, supported by down-to-earth, benefit-led language. As well as creating a brand strategy and identity system to support their business communications, we also created unique stationery and front-end graphics for their online development tool.
