Qatar University
Arab State Masters Program Launch
Arab State Masters Program Launch
Qatar University was launching their new Arab State Masters Program, this Program was aimed towards students, experts in the field and students in G.C.C. countries, as it's the first Arab Studies Masters in the region.
This project was part of a Tender pitch, which was lost, however the client liked the visual of this concept and chose to use it elsewhere but still related to the University.
The visual itself consists of Kufi (which is a form of Arabic Calligraphy, which can be manipulated into different forms to create a visual). The Kufi design was not created by me, however I created all the collateral.
Two of the master visuals for the Arab State Masters Program launch. These are created with Kufi Calligraphy, combining the word and form to present a message. For example: The visual on the left shows a light bulb and the word says "Success". Whilst the visual on the right shows a human brain and the word says "Wisdom".
Two of the master visuals for the Arab State Masters Program launch.These are created with Kufi Calligraphy, combining the word and form to present a message. For example: The visual on the left shows a book and the word says "Integrity".Whilst the visual on the right shows building development (skyline) and the word says "Growth".
Part of the Above The Line (ATL) collateral created for the Arab State Masters Program Launch. This is a digital mock-up of how one of the created master visuals will look as a press as in a magazine.
Part of the Above The Line (ATL) collateral created for the Arab State Masters Program Launch. This is a digital mock-up of how one of the created master visuals will look as a press as in a newspaper.
Part of the Digital Media collateral created for the Arab State Masters Program Launch. This is a digital concept of an iPhone (or smart phone) application which features information about the University and its courses.At the bottom of the application, there is a section toolbar created from the master visual. Each visual being used as an icon to represent a section of the application, where the user can navigate to. For example, from left to right: The brain icon is used for "Information", the light bulb icon is used for "Apply", the book icon is used for "Calendar", the skyline icon is used for "Location" and lastly the basic "More" icon is for later added sections.
Part of the Digital Media collateral created for the Arab State Masters Program Launch. This is a digital concept of an iPhone (or smart phone) applications. The applications I created were specifically to aid current students and applying students. The application on the left is an academic calendar which contains not only University events but the student can create their own, for example marking down on which day they have an exam. The application in the middle is an agenda, where the student can organize their University schedule, such as classes and exams. And lastly, the application on the right is a map, allowing applying student see how many people in neighbouring G.C.C. counties are applying to the course.
Part of the Digital Media collateral created for the Arab State Masters Program Launch. This is a digital concept of an iPad or Website applications. The application I created was specifically to aid current students and applying students. The application is a forum, where applying students can see who from their country is applying to the Masters Program and where current students can communicate with their peers about University related topics, for example work, lifestyle and basic topic discussions.
To show the use of Digital and Social Media that will be used for the Launch, the above is an exampleof how the master visual will work as a pop-up ad in social medias such as Youtube and Facebook
