Mossovet State Academic Theatre /
Identity and Branding
Identity and Branding
Mossovet State Academic Theatre (Государственный академический театр имени Театр Моссовета) is one of the oldest theatres of Moscow, opened in 1923.
Innovation
In the mid-1970s the Mossovet Theatre started to experiment, using several scenes. The theatre's Main scene features mostly classical adaptations, along with productions of contemporary directors.
In 1925 the theater became famous as an experimental stage of contemporary Soviet dramatic art. The theater has always looked for new ways to communicate with its audience.
The theater today
• 25 regular performances
• 9 premieres with the assistance of young directors
• Guest-performances in Europe
• 9 premieres with the assistance of young directors
• Guest-performances in Europe
Goal
It is necessary to renew the face of the theater: to unite the traditions and an innovative approach. It is also essential to broaden audience: to draw youth and middle class.
Inspiration
A historical perspective. Russian avantgarde posters and constructivist graphic design.
And the old playbills of the theater (1971).
Logo
Two versions:
• a renewed modern logo
• a logo in frame like on the old playbills of the theater
• a renewed modern logo
• a logo in frame like on the old playbills of the theater
Decision and branding
• The theater communicates with its audience using a grid
• Information and the visual part become organized.
• Information and the visual part become organized.
The grid has a flexible structure that accommodates any carrier easily. The logo is always placed in the upper corner.
Variability
With the help of the grid it is easy to make a poster for some performances (for example, for a guest-performance) and for events such as benefit performances or meetings.
The website is also built on the base of the grid
It is not a final piece of work.
This conception was offered to the theater. The cooperation is still ongoing.
