NBUILD - Branding Identity Packages

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NBUILD is an imaginary Architecture company that provides the following:
• Planning
• Feasibility studies
• Programming
• Architecture
• Interior design
• Cost estimating
• Scheduling
• Construction administration

The company promotes a collaborative and innovative working culture where employees are encouraged to dream big and take risks.

When I started developing this Branding Identity Package (BIP) concept, my first objective was to understand the company’s core purpose: Architectural Design and Construction. This was the basis for my art design development. I used text related to their core purpose and gave them a 3D wireframe look, the base of any 3D object. Next, I gave it the mosaic effect to enhance the feeling that even the wireframe is made of small squares. That’s how constructing something works in any situation. Every enormous thing is made of small things. For the color palette I used Black, White and Red. This color combination is widely known as a powerful color scheme.

All of NBUILD’s contact information along with a direct link to the company’s website are embedded in a QR Code.

For the business card and CD cover Conqueror® Digital® CX22 Diamond White 240GSM is used. For the letterhead Conqueror® Digital® CX22 Diamond White 100GSM is used and for the envelope Conqueror® Digital® CX22 Diamond White 160GSM is used. A four color printing process and Hi-Gloss UV Varnish are used for the entire package except for the QR code which is printed in matte rich black.