Concept design for an invitation to VIP & VVIPs to attend the launching of the new 2013 Lexus ES & AR vehicles. Guest will be be given the opportunity to test drive both vehicles in Qatar's Losail International Circuit.
The ‘Taste of Lexus’ invitation combines classical design, high production values and adherence to Lexus brand guidelines to deliver a compelling message about the event and the two new vehicles.
The invitation will be produced in two styles. The VVIP invitation will be printed on a specialised metallic and matt combination paper that allows for a striking contrast when the logo is debossed. This will be delivered in a metallic envelope that will ensure the recipient takes notice.
The invitation delivered to the rest of the guests will use similar quality papers and production values, but will be in created in a flat, non-metallic finish.