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Bēhance

Desjardins Insurance

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  • Desjardins Insurance
  • A series of 15s and 30s TV spots promoting different aspects of the Desjardins positioning for the crowded Ontario insurance market (home and auto). This is an extension of a long-running platform in Quebec that has succeeded in attaining 90% unaided recall.
     
    Campaign platform created by: Marc Fortin and Martin Cinq-Mars, LG2, Montreal.
  • Concept and script (français) by Marc Fortin and Martin Cinq-Mars.
  • Concept and script (français) by Marc Fortin and Martin Cinq-Mars.