Phase 1.1
Icon studies conducted to develop a distinct icon family.
Phase 1.2
Word cloud generated to brainstorm icons.
Phase 1.3
Final individual icons developed for each industry represented at the conference.
Phase 1.4
Font & color studies conducted to hone in on the annual conference theme.
Phase 2
Visual identity finalized & style guide created. Deployed to vendors, sales & marketing teams.
Phase 3.1
Logo & brand applied to stage backdrop, industry flair/buttons & other giveaways.
Phase 3.2
Additional brand application examples.
Phase 4.1
Brand developed for consecutive years to reflect unique annual theme.
Phase 4.2
Brand adapted to showcase worldwide regional conferences. Logos were translated as needed and a "passport stamp" visual system was created to market conferences & seminars.
Offshoot Event
Brand created for the productís technical expert community. A more technical edition of the aforementioned Users Conference, the event includes hackathons and photo booths.
Swag/promo items
A 32-bit likeness of the company's CEO was one of the photo booth props. Branded water bottles, t-shirts, coffee cups, and USB keychains were just some of the items created.
Corporate Collateral Redesign
Entire stationery package was redesigned - including, but not limited to, business cards, letterhead, envelopes, folder, PowerPoint templates, ads, brochures, infographics, greeting card/e-card, CD/DVD label, YouTube/Facebook/Twitter branding.
PowerPoint Slides
PowerPoint slides created to illustrate product functions, product launches, company history, business and sales concepts.
USB Card Design
Design provided to vendor for mass production. These were handed out as giveaways to attendees at a Transmission & Distribution industry event.
Photo Retouching
Corporate portraits retouched and uniform background stripped in.
Photo Retouching
Photo retouched for conceptual brochure cover. The goal was to render a visual of a futuristic city with no visible geographical location indicators. Road signs in local language were manipulated and overall adjustments were made to the original image.
Product Marketing
Illustration shows "seamless access" concept of software across multiple devices. Shown here as part of product launch advertisement placed in a Russian language publication.
Product Marketing
Data sheet created as part of product launch. Collateral was translated into multiple languages.
Product Marketing
Illustration shows integration between real-time data & GIS software. This standing banner was displayed at a Federal industry conference.
Product Marketing
Illustration shows "before" & "after" scenarios - the clients product presents countless data points into an organized & easy-to-read format.
