The brief for this task was to design packaging for a single type of shaving cream three ways: for men, for women and for both (neutral fashion). All three packaging design ideas must convey that they belong to a cohesive line of products, the final designs I came up with can be seen below.
The name of the product 'Lathair' is a play on the spelling and word lather, which I felt still ties in with foam, froth and hair which comes with and when shaving.