Shopsins General Store is a diner located at 120 Essex St. NY, NY 10002. When I first saw the original menu with thousands of items crammed into five pages, I felt overwhelmed and confused. The menu I designed represents this experience.
In order to read this menu, it must be folded multiple times evenly. Reading left from right, the breakfast menu is visible on one side; the lunch menu can be seen on the opposite side, creating an optical illusion.
- As you can see above:"BREAKFAST STARTS HERE EGGS WITH ANY TOAST...."
Pratt Institute, Typographic Design III (2013)
Professor J. Tung