Mutual of Omaha has a long standing relationship with USA Swimming. Because the 2012 Olympic Swim Trials were held in Omaha, Mutual was looking to create a series of ads that would create awareness of its relationship with USA Swimming. Since the ads were to be featured in the official program at the event and targeted towards the swimming community. Custom photography was taken by Scott Dobry
and utilized dramatic lighting to convey the spotlight of the winner on the podium along with the heart and drive it took to get there.
Awards & Recognition
2013 - AAF Addy