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2012 Olympic Logo Process

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  • 2012 Olympic Logo Rebrand ProcessThis was a collaborative project between Anthony Macchio, Sisa Quadros, & Doug Petersen.
  • Noteworthy Research
    1. London's name is derived from the Celtic term 'londinios', meaning 'place of the bold one'.
    2. The Arts & Crafts Movement arose from the London area around the year 1860.
    3. 2012 will mark the 3rd time that London has hosted the Olympic Games.
  • Research Concepts
    1. The arch is one of the strongest structures known to man and can be found implemented in many buildings and monuments throughout London and its surrounding area.
    2. The Arts & Crafts Movement used vibrant hues in drab environments.
    3. Triangles consist of 3 sides and are the strongest shape in geometry.
  • Logo Breakdown
  • Black & White Logo
  • Logo Concept
  • Color Palette
  • Color Logos
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