2012 Olympic Logo Process
- 2012 Olympic Logo Rebrand ProcessThis was a collaborative project between Anthony Macchio, Sisa Quadros, & Doug Petersen.
- Noteworthy Research
- London's name is derived from the Celtic term 'londinios', meaning 'place of the bold one'.
- The Arts & Crafts Movement arose from the London area around the year 1860.
- 2012 will mark the 3rd time that London has hosted the Olympic Games.
- Research Concepts
- The arch is one of the strongest structures known to man and can be found implemented in many buildings and monuments throughout London and its surrounding area.
- The Arts & Crafts Movement used vibrant hues in drab environments.
- Triangles consist of 3 sides and are the strongest shape in geometry.
- Logo Breakdown
- Black & White Logo
- Logo Concept
- Color Palette
- Color Logos
Multiple Owners
Multiple Owners
Multiple Owners
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