The owners of the Lucky Fest event wanted to create an after party vibe in the wake of St. Patty's day. The event featured 25 custom themed pubs which needed to be displayed in the poster itself. In keeping with their concept, our vision was to produce a fun, quirky and highly energetic scene. The thought process went like this: St. Patty's day/Party/Aftermath, all captured in one image = National Lampoon's movie poster! From the photoshoots (on location), to initial design & layout, to the final production, the end result was well received which in turn, set the tone for the actual event.