Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

2012 Chinese Zodiac Stamps

  • 478
  • 22
  • 2
  • 2012 Chinese Zodiac Stamps

  • This edition of US Postage Stamps is to celebrate an ancient Chinese tradition of the Zodiac.  These stamps are to convey a more contemporary style and story to an younger American audience that may not be as familiar with the traditions of ancient China. 

    The illustrations incorporate the animals for the next four years and the elements that deal with their stories of how they became the Zodiac. 
  • each layout has a block of text that conceptually links it to a detail of the time for each animal's story

    Ox - Time of the ox is when they are feeding on the grass
  • TIger- Time of the tiger is when they are bearing their teeth at prey
  • Rabbit- Time of the rabbit is when they deal with the herbal grass on the moon. 
  • Dragon- Time of the Dragon is when they bring rain.
  • this project was featured on www.packagingoftheworld.com