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2012 Chevy Sonic Campaign

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  • 2012 Chevy Sonic Campaign
    Design & Art Direction for Interactive Ad campaign
  • Chevrolet's ad agency came to Ecast wanting to promote the new Chevy Sonic on our nationwide network of touchscreen jukeboxes as part of a national, multi-platform campaign. The agency supplied images, video and a comprehensive style guide. The application featured a game that suggested a personal theme song based on the user's answers to a series of questions. The user then had the chance to play that theme song on the jukebox directly from the app. Other features included a photo gallery from the national campaign, and a signup form to receive information from Chevy.
  • Ad Units that launched the Chevy app