Challenge
Win a Jersey in celebration of excitement surrounding the World Cup.
Solution
In the Hispanic culture being a fan is so much more than just watching the game or checking scores.
They live and breathe soccer and the teams they support. And with the World Cup being a big event in 2014 Kellogg's capitalized on this fan support. We created a "Win a Jersey of your choice" promotion.
The following are three looks for the visual execution of that promotion.
They live and breathe soccer and the teams they support. And with the World Cup being a big event in 2014 Kellogg's capitalized on this fan support. We created a "Win a Jersey of your choice" promotion.
The following are three looks for the visual execution of that promotion.
Team
Laura Prichard. Art Director
Salvador Ibarra, Senior Copy Writer
