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2011 | Chinese Characters Games - 2/3 | 字学 - 貳

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  • 2011 | 字学 - 貳 | Chinese Characters Games - 2/3
    Graduation Project | BA in Applied and Media Arts
  • 遊戲簡介
    漢字不一定需要機械式地背誦。相反,不少漢字具有很高的靈活性,他們有許多特殊的意義。當我們明白了漢字的背後意義就會發現漢字並不如人們想像般複雜。

    Brief Introduction
    We don't need to mechanical recite Chinese Characters to remember them. Many Chinese Characters have a high adaptability, and many of them have some special meanings. When we understand the meanings of them we will find that they are not as complicated as we think.

  • 關於「字学」系列作品
    中國是文明古國之一,但這一代中國人對自己的文化興趣不大。漢字不只是溝通工具,亦是文化、美學、歷史的承傳。我們的社會充斥著崇尚外語的風氣,很多人對自己能操流利外語感到驕傲,亦有人喜歡裝作中文不靈光或中文發音”鬼鬼地”。我們需要學習外語,亦需要尊重自己的文化和語言。近年簡體字在香港愈來愈普及,但一些人對它仍存有很大的偏見。事實上,簡體字和繁體字也有自己的過人之處和進步空間。文字是一種一直在改變的文化,如果有多些人關注它,中國的文字定能改進得更好。

    很多人認為漢字是沉悶和深奧的,其實這種感覺是受到某些以沉實手法去宣傳漢字的東西所影響,因此字學以三組輕鬆而且有娛樂性的卡牌遊戲去吸引不同的觀眾。由於字學的受眾主要為年輕人,所以設計的方向定為有傳統味道又富時代感。字學根據各組卡牌遊戲的特性而連結了一些中國文化特色,如書法,功夫和活字印刷術去增加遊戲的趣味性。


    About the set of "Chinese Characters" artworks
    China is one of the cradle of civilization, however, it seems like Chinese people in this generation are not so care about Chinese culture. Chinese Characters are ideographic, historic and artistic, which are not communication tools only.

    Some people worship everything form western, they are proud of their fluent foreign languages; moreover, some of them like to behave that they are unpracticed in Chinese language. We need to communicate with other countries clearly while we should respect our own culture. 

    Simplified Chinese characters are very common now, but many people still have a bias against simplified characters. In fact, both simplified characters and traditional characters have their own advantages and disadvantages. 

    Characters are changing all the time, if there are more people care about it, Chinese characters will be improve definitely.


    www.behance.net/gallery/2011-aa-a/1813003 // 遊戲 | 壹  // Game One
    www.behance.net/gallery/2011-aa-a/1813079 // 遊戲 | 貳  // Game Two (這個遊戲 | This Game)
    www.behance.net/gallery/2011-aa-a/1813169 // 遊戲 | 叁  // Game Three
  • Objective// Influence the audiences to increase the interest of Chinese Characters in a entertaining way instead of a serious way. Make the audiences understand that Chinese Characters is amusing and worth to appreciated. The execution affects audiences’ mind so they will be care and think about the future of Chinese Characters.

    Target Audiences// 15-35 years old, Chinese people who usually live in Hong Kong, Chinese is their first language, mainly communicate by Traditional Chinese, start to learn Simplified Chinese in recent years. They use Traditional and Simplified Chinese, English and icons to communicate, use computer and mobile phone frequently. They always forget how to write the characters or write it wrong, most of them think  that Chinese characters are a communication tools only.

    Solution// Using a entertaining way as the direction of the execution. Since my target audiences are general young people, the execution have to be easy to attract them and not profound. As the theme of this project is a traditional elements, and the target audiences are young, the overall mood of the execution is ancient but modern. My target audiences used to think that Chinese Characters are boring and academic, therefore the  overall mood of the execution have to be cool. The execution have to shows some of the features of Chinese Characters, like sustainability, artistry and variety. The number of target audiences are larger therefore the execution have to fulfill audiences with different character.

    Deliverables// Three sets of card game with packages. Those card game sets are suitable to different kind of audiences. The type of games and the features of Chinese Characters present by the games are not the same. The overall style of different games are base on the speciality of them, and linking those specialty to the Chinese culture.