- MONOPOLY GAME AT McDONALD'S
Got the call from The Marketing Store to help out on the digital and mobile strategy, design and execution for the 19th version of the of the popular McDonald's promotion. My role expanded and I designed many components of the online site and the mobile GUI as well. I was also tasked to increase the playability of the online and mobile games, which are the heart of the second chance win user scenario.
- MONOPOLY ONLINE GAME LANDING PAGE
This shows the main elements for the homepage, most importantly the code entry field and entry tracker. Found amidships is the running-in-real-time prize infographic that lets the user know how many actual winners there are during the entire promotion. See, its not just the food, folks win other great stuff too.
- PRIZE PAGES
Users often discount the actual prizes being worthy or legitimate, so we created a full blown prize gallery to clarify what can be won in store or online while the promotion runs. Facebook likes and Twitter help broadcast the excitement through the social networks.
- HIT THE HAT ONLINE GAME
Enter a code on the homepage and you are ready to play the online game titled "HIT THE HAT". The user is allowed to choose one of three throwing styles for MR. MONOPOLY to employ in his attempt to throw a chance card into a hat on your behalf. Users know immediately what the result is, and whatever the outcome are still entered for a chance to win a Nissan Z.
- MOBILE VERSION OF THE CODE ENTRY GAME
WIth the mobile version enabled, users can enter their game codes right in the store to see if their game piece is an instant winner. To improve the experience, we emulated the "HIT THE HAT" game as a long scrolling graphic. This way there is a bit of anticipation and interaction before the win/lose message is displayed.