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2011 Individual Donor Benchmark Report

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  • 2011 Benchmark Fundraising Report
    Client: Third Space Studio
  • Raleigh-based non-profit consultancy Third Space Studio wanted to measure annual giving across non-profits of all kinds in 2011, so they conducted a survey of 22 organizations in North Carolina. A freelance project, I worked with Heather Yandow and Meredith Emmett to design the 20-page, full-color "2011 North Carolina Individual Donor Benchmark Report," a detailed assessment of the survey results. We included detailed graphs for each of the survey's findings. I also designed an infographic for the organization to use to tease the report online. Both the report and the infographic are available for download from Third Space Studio.
  • The full 2011 "North Carolina Individual Donor Benchmark Report" from Third Space Studio in Raleigh, N.C.

    Font: Quicksand by Andrew Paglinawan
  • This infographic summarized the information in the report. Third Space Studio used it online as a teaser for the full downloadable report. 
  • For the whole report, I aimed to use the same bright colors from Third Space Studio's logo, but also adding a few more to attract readers. These section divider pages were intended to both give advice to readers as draw them into the information.
  • A close-up of one of the sub-sections.