- 2010 | ZOO Art Supplies Identity by Riz Yung and Adelaide YanSchool Work - Professional Brand and Identity Design
Applications include Logo, Typeface, Character, Price Tag, Shopping Bag, Receipt, Ticket, Poster, Wrapping Paper and Interior DesignPlease refer to the process book at the bottom for details
- We have all the art aupplies you want
As our target customers are high income parents, their time cost are very high.Therefore, we have to let our target feel that our store provide all the stationery and art supplies they need.
Our brand name: ZOO
Our brand name have to be a simple word and can be recognize by the children easily. We decide to name our store "ZOO". Zoo have different animals from all over the world, include many unusual animals, it just like our store provide different stationery and art supplies from all over the world, include many special tools.A reliable and attentive zoo keeper
Parents always concern the issue of safety. They can relieve while they are shopping in our store because we are a safe zoo. We created a character of zoo keeper. The zoo keeper choose the best and safe product for the parents, the image of him is reliable and attentive.
Using animals to classify
Since children do not like to read many words, we decide to use animals to classify the staionery and art supplies, we will use the feature of different
Use drawing tools as part of the animal
Some of the children may not know the english name of drawing tools, so we will use the tools to draw the classified animals, the drawing tools willbe appear as part of the animal. For example, use pastel to draw an octopus and draw a pastel to represent the mouth of the octopus.
Drawing corner and mini gallery
We decide to provide a drawing corner and mini gallery in our store. Parents can share their experience while their children is drawing. Children can draw and have fun together, after they finish their artwork, they can stick it on the wall to share.
As our brand aim to inspire children’s creativity, we think of children’s toy: building block and intelligence toy. These toy use geometric pattern as their design elements, therefore we decide to use geometric elements to design our store.