it may feel that no matter how hard you try, getting a client to look
at your work can feel like whispering in a circle of vuvuzelas.
Introducing my trojan horse; a brick-sized-self-promoting white box.
my previous job as an Art Director for national magazines put me in the
position to receive self-promotion mailers from aspiring photographers.
Most of the promo pieces were 4×6 postcards with a picture on one side,
and printed addresses on the other side. Stale, non-personalized, and
probably frayed at the edges, the postcards rarely made it from the mail
room to my desk. But a box?!? A freakin box??? NOW you have my
attention. Maybe its just me, but when I get a box in the mail with a
hand-written address, a slow fuzzy feeling comes over me and my eyes
open 43% more than usual. YOU good box are coming back to my desk for a
all I wanted to make a self-promotion mailer that wouldnt get tossed in
the trash right away. Considering the caliber of ad agencies, magazine
photography editors, athletic teams, and select others that will receive
this mailer, that is a tall order to accomplish.