Lara Dalinsky's profile

FedBid | Branding

FedBid Branding

FedBid is a multi-billion dollar online marketplace where government and business buyers can access a managed network of qualified sellers at the touch of a button.The user-friendly, buyer-powered marketplace utilizes a reverse auction model that connects buyers with the most competitive sellers of commodity goods and simple services. 

The logo represents how FedBid shifts the limits of conventional thinking and empowers
the individual. Customized of illustrated icons were developed to reflect the many commodities offered online.
FedBid Logo
Brand Guidelines
Business card design showing custom icon illustrations that feature FedBid's commodoties
Tom-E character sheet—the robot was created as a mascot who shifts and activates power to the buyer in the reverse-auction process
Sample Layout
Trade show exhibit design
FedBid | Branding
Published:

FedBid | Branding

Identity and branding for FedBid

Published: