- 2009 Annual Report
Art direction & Design - Sam Thompson Creative Consultant - Leia Sidery Communications Mgr - Vicki Forbes
Completion Date - January 2010 - Created by cplx - www.cplx.com.au
- In 2009 the Inspire Foundation asked us to create their Annual Report, which in turn became the precursor to their current Brand Identity and Branding Infrastructure.
In a revolutionary break from tradition, Inspire made the decision to produce this Annual Report as 'digital only' - meaning it would be available on their website, through a dedicated reading platform - and no physical reports would be printed.
Aside from the eco-efficiency benefits (pixels are dramatically better than recycled paper!), this new approach allowed us to take advantage of the superior functionality of digital media; video, hyperlinks, and extended content options allowed for a more dynamic and customisable reader experience.