Through the use of digital and print media, consumers are made aware of the money currently stored on unwated loyalty and clubcards. The poster resonates the message, the use of an app gives them a quick, easy and effective platform to donate their loyalty card points. 

Labels will be placed upon the main core products of everyones shopping, in this case, bread, milk and baked beans. The message resonates with the consumers who will read the label in store, and at home, urging and encouraging them to donate their points.