Challenge
Solution
The brand has a very iconic ad that shows a towellette wiping off regular make-up.
I used the premise of this original visual but transformed the make up colors to those
associated with Halloween. As an added touch incorporating the witch, bat, spider and
ghost into the different make up textures or a quicker reference to Halloween.
Team
Creative Director: Neil Helsper
Sr. Art Director: Laura Prichard
Copy Writer: Johnny Golmoka
