ESPA at Vdara
Deliverable
Brand look and feel for collateral package, including sustainable eco-friendly tote bag, hotel keycards, print brochure, and opening reception invitation.
Background
When Vdara decided to partner with ESPA in branding their spa experience, they wanted to develop a separate co-branded look for the venture that was derived from the hotel's existing signature style. Collateral exploration began with development of the spa's brochure, which established a luxurious and unique aesthetic using a combination of black and white photography, the hotel's branded 'V' pattern and metallic gold inks.
Envisioning the extension of the new brand throughout the guest stay, we proposed amenities and additional touchpoints that would add distinctive personal experiences, including complimentary in-suite spa products and streaming playlists that encouraged relaxation. As part of the project, we presented a set of promotional hotel keycards, a postcard series, offer cards, gift cards, comment cards and an eco-friendly tote bag.
Client: Vdara Hotel & Spa | Agency: SK+G | Creative Direction: Steve Averitt | Design: Maureen Adamo
