Unfold
Brand Identity
Brand Identity
Unfold is a service that provides Personal and Professional Development Coaching within organisations for the purpose of improving performance and wellbeing in the work environment.
They required a brand refresh that represented their values and exuded confidence and positivity. The branding needed to stand out from the crowd and steer away from the feeling that they were offering a service of life coaching, which they were not. Their current brand featured a hummingbird which represented tenacity and energy and they wanted the final design to incorporate this.
Concept development
