OVS was born with a mission of supporting and promoting student self-assertion, promoting and enhancing their own value. OVS defines its role as the central link between students together and as a bridge between students with other youth, with the state, enterprises and corporations and international organizations to create best conditions for students' development, integration and dedication.

On the fast growth of OVS, there is a need of changing its own image into a modern, active, and bold look. Also, all the brand item such as brochure, website, ... need to be unity in term of color, font, and graphic identity.