BACKGROUND
• HPV is the most common sexually transmitted disease infecting about 80% of young women within 5 years of becoming sexually active
• 8 out of 10 people (80%) in the UK are infected with the HPV virus at some time during their life
• Young girls don’t understand how HPV is contracted or know there is a link between sex, HPV and cervical cancer
• HPV left undetected can lead to painful procedures, cervical cancer and being unable to have children
PROBLEM
Because girls are becoming sexually active now in their low teens and pap smear tests that detect HPV and cervical cancer are not administered until their 20's- there is a significant amount of time for young girls to contract HPV and have it be left undetected for many years increasing their risk of it turning into cervical cancer.
Because girls are becoming sexually active now in their low teens and pap smear tests that detect HPV and cervical cancer are not administered until their 20's- there is a significant amount of time for young girls to contract HPV and have it be left undetected for many years increasing their risk of it turning into cervical cancer.
OPPORTUNITY
To reduce the number of young women who contract the STI human papilloma virus (HPV)
To reduce the number of young women who contract the STI human papilloma virus (HPV)
INSIGHT
Sexually promiscuous girls with multiple partners aren’t the only ones at risk of contracting HPV
BENEFIT
Sexually promiscuous girls with multiple partners aren’t the only ones at risk of contracting HPV
BENEFIT
Link between sexual activity and HPV contraction
PROPOSITION
It only takes one boyfriend to contract HPV
SUPPORT
• Because you don't know how many partners your partners been with
• Your partner could be one of the 80% infected
TARGET AUDIENCE
10-14 year old girls
This age group is necessary because they need to be aware of HPV before becoming sexually active
