20 Years of Touch
SMART celebrated 20 years as a supplier of interactive touch technology and wanted a badge to use in conjunction with their marketing efforts for the year - something iconic that spoke to the uniqueness of their product in its market. The fingerprint was a natural choice that indicated the touch capability of the technology - other competitors required interaction using a stylus. While we eventually settled on the glossy badge icon, I was particularly fond of the simpler, more graphic treatment using only the fingerprint and text.
