20 Principles of Effective Web Design
Read all twenty principles, apply at least ten of them in your next web project and most important, stay creative.
#1 Don't make users think
#2 Make your site's goal obvious
#3 Make your navigation intuitive
#4 Strive for simplicity
#5 Build sites for "users" not for the site "owner"
#6 Make use of effective writing
#7 Don't be afraid of white space
#8 Design Grid-based layouts
#9 Do not display the horizontal scroll bar
#10 Be consistent
#11 Do not use too many colors
#12 Write your own code
#13 Develop for multiple browsers
#14 Don't use tables
#15 Stick to web-safe fonts
#16 Use a minimal number of font faces
#17 Plan your text to get larger
#18 Alt tags matter
#19 Design 404 report page
#20 Test, test and then test some more