With the #1Share1Condom campaign we wanted to raise awareness of HIV and AIDS globally. On behalf of every person who gets involved by sharing an HIV message, Durex will donate a condom to an HIV prevention project. These projects are active in local communities across the world and we are delighted to join forces with them to help achieve an HIV-Free generation.
The goal was to donate 2.5 million condoms -reflecting the estimated 2.5 million new HIV cases in 2011. We reached 2'253.861. Due to the succes Durex will double the amount.
If you want to get involved go to www.1share1condom.com